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Ugly won’t quit. The Ugly Stik Elite series features 35% more graphite than Ugly Stik GX2 for a lighter weight rod while maintaining the legendary toughness you’ve come to expect from Ugly Stik. Ugly Stik Elite rods feature Ugly Tech construction premium cork handles Ugly Tuff guides and the Ugly Stik Clear Tip design. Fishing has gotten too pretty. Unscratched sparkle barges with nuclear-powered engines. Rods that act like skittish thoroughbreds instead of unshod workhorses. Fish pictures taken for ‘likes’ instead of refrigerator doors. It’s time to fish the way it’s meant to be done with tough durable tackle built to provide ten whopper fish pics for every one of some dandy holding a fancy rod and a fingerling. It’s time to fish ugly.