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The year was 1819 and John Walkers father had just died. John had a natural gift for business. He also had a genius for whisky. In those days most grocers stocked a line of single malts but they were never all that consistent. This wasnt good enough for John who started blending them together so his whisky tasted just as good every time. When John finally passed away after a full and prosperous life in 1857 he left his son Alexander with a very healthy business. In 1867 he launched Johnnie Walkers first commercial blend and called it Old Highland Whisky. Soon afterwards Alexander began using the famous square bottle to reduce breakages and made sure much more of his whisky arrived intact at its destination. He also added the distinctive label slanted at precisely 20 degrees to make it stand out even further from the crowd. In 1889 it was Alexanders turn to pass on the Walker name leaving the company to his sons Alexander II and George – the former a master blender and the latter a master businessman. By 1920 Johnnie Walker whisky was in 120 countries. Today Johnnie Walker is the biggest whisky brand in the world and its slogan has been adopted and embraced everywhere as a rallying cry for progress as encouragement in adversity as a joyful expression of optimism and as the best piece of advice youre ever likely to hear.