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About The Brand Inspired by great music and the artists who make it John Varvatos launched his brand in 2000. Featuring a rock ‘n’ roll sensibility that intertwines harmoniously with old-world craftsmanship and refined tailoring John Varvatos creates clothing for men who appreciate beautiful pieces that don’t try too hard. With the firm belief that one must reach back in order to move forward the brand pays homage to the past while writing its future. Features