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Over the years racing has become big business for teams sponsors and manufacturers around the world. However grassroots motorsports remain at the core of Ford’s DNA. Grassroots performance began with Ford and has become a part of American culture. The Model A is the most modified car in history and enthusiasts the world over continue to embrace Ford Mercury and Lincoln cars and trucks from the 1930s right on through to today. Road racers drag racers. circle track competitors and street rodders have channeled stepped-on hopped-up chopped down and modified their favorite cars to excel on the street at the track and in car shows. The Ford Mustang immediately became part of this culture when it was introduced in 1964-and remains a staple of grassroots performance to this day. In 2014 Mustang marks 50 years of winning and has driven its way into racing history. Moreover the car’s appeal is universal; a recent European study identified Mustang as the most desirable classic car in Europe. Motorsports continue to evolve with advances in technology and greater demand for smaller powertrains as well as growing appetite for new formats like Rally Cross and Drifting.