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Introducing the all-new NITTO NEO GEN tire! Whether you’re a daily commuter travelling long distances or living your weekend life the NEO GEN is the perfect tire for your passenger car with its Ultra High-Performance features. It’s equipped with a continuous inner shoulder which stabilizes treadwear and helps improve the performance of lowered vehicles with negative camber. With 3D sipes and large outer shoulder tread blocks that provide a contact patch while cornering acceleration and braking you can enjoy improved traction on wet roads without losing tread block rigidity. And the deep circumferential grooves quickly evacuate water for superior wet performance. With superior turn-in capability and superior braking stability the NEO GEN has got you covered all season round. It’s the optimum choice for ultimate performance and safety. So don’t wait any longer upgrade your ride with NITTO NEO GEN tires today!