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About The Brand Founded in 2000 by Adriano Goldschmied and Yul Ku Ag Jeans creates premium denim and knitwear that’s authentically rooted in craftsmanship fit and innovation. Using eco-friendly design and construction techniques to responsibly produce elevated looks and be a force for positive change Ag Jeans is proud to lead the sustainable denim movement. Thanks to the brand’s in-house model Ag Jeans has the power to pivot alongside the newest mechanisms on the market keeping its process eco-inspired transparent in its practice and radical in its production. And with Ag’s Agoodkarma initiative the company works to advance its design and manufacturing techniques. Complemented by integral partnerships focused on social environmental and economic objectives Ag pursues its responsibility to institute positive change in its community through a multi-faceted lens. Features The Prima from Ag is the modern cigarette jean you’ll wear on repeat. It’s a flattering mid-rise style that’s fitted at the hips and tapered through the legs creating a slim silhouette with more ease than a skinny jean. Speaking of ease Prima features soft stretch denim in a range of washes that will slip effortlessly into your everyday wardrobe.