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Consumer friendly easy to use powerful and efficient! CHI Touch Activated is a unique and versatile hair dryer that features a unique and optional touch sensor for uninterrupted styling! There is no need to turn on or off the hair dryer while sectioning the hair or during styling the dryer stops when is not in use! It can be also used as a conventional dryer since this feature can be easily deactivated by following a couple of simple steps. The CHI Touch Activated Hair Dryer is also equipped with a built in Ion Generator that emits an impressive amount of Negative Ions to reduce frizz increase shine and decrease drying time. Variable heat and speed settings are perfect for all hair types and textures while cold shot button locks in curls waves and styles. Includes a magnetic Nozzle Concentrator to add volume or smoothness to blowouts.