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Rise and Thrive with light to feel more refreshed with a Wake-up Light that wakes you up naturally Wake up naturally with light Beep alarm and tap to snooze features Bedside lamp with 10 brightness levels Sunrise Simulation wakes you gradually Inspired by natures sunrise light gradually increases within 30 minutes until your room is filled with bright yellow light. This process of increasing light mirroring a sunrise stimulates your body to wake up naturally. By the time light has filled the room your chosen natural sound is added to complete the gentle wakeup experience leaving you ready to Rise and Thrive for the day ahead. Bedside light with 10 light settings The sensitivity to light differs per person. In general when using a higher light intensity a person needs less time to become fully awake. The 10 light intensities of the Wake-up light can be personalized and even be set up to 200 lux. Gentle beep ensures you get up on time At your set wake up time a gentle beep will play to complete the wake up experience and ensure you are awake. The sound gradually increases in volume within one and a half minute. Snooze function The sound stops when you tap the top of the product. After 9 minutes the sound will gently start playing again. Developed by Philips experts in light for over 100 years. Philips was founded over a 100 years ago as a company that produced and sold lightbulbs. Over 100 years Philips grew into a global company that brings innovation in lots of different areas. To this day lighting still is the soul of Philips. The Wake-up Light is proud to continue its heritage by building on years of knowlegde and expertise of the worlds most well know lighting expert.