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ULTIMATE OATMEAL is the first cholesterol-reducing cereal of its kind and is both Organic and gluten-Free. Oats have long been respected for their ability to lower cholesterol and Plant Sterols have been clinically proven to reduce total and LDL cholesterol levels. The US government has approved health claims for both Oats and Plant Sterols to naturally lower cholesterol and help reduce the risk of heart issues. ULTIMATE OATMEAL is a delicious heart-healthy cereal that delivers far greater cholesterol-reducing power than ordinary oatmeal. Oats are filling and nutrientrich yet low in calories so they are ideal for weight-loss. Plus because oats are both sodium-free and sugar-free they also support healthy blood pressure and blood sugar levels. Oats also possess uniquely high concentrations of a water-soluble fiber called beta-glucan which is the secret behind their cholesterol-lowering power. Millions of Americans must take cholesterol-lowering drugs with their long list of harmful side effects. If you and your physician are seeking a natural tool to lower cholesterol ULTIMATE OATMEAL is the perfect solution. In fact the 800 mg of Plant Sterols in just A cup of ULTIMATE OATMEAL is all you need to transform your cholesterol levels. According to the US Food and Drug Administration consuming at least 400 mg of Plant Sterols twice daily with meals for a daily total intake of at least 800 mg as part of a healthy diet low in saturated fat and cholesterol may reduce the risk of heart issues – each A cup of ULTIMATE OATMEAL supplies 800 milligrams of Plant Sterols. Plus our ULTIMATE OATMEAL is also a natural source of soluble fiber including beta-glucan at least 1 gram per A cup that may reduce the risk of heart issues as part of that healthy diet.