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Experience the comfort of our patent-pending SoftCell pillow construction. Our SoftCell design keeps our polyester fill from shifting ensuring consistent comfort throughout the night. Reversible. Medium firmness. For back side or stomach sleepers. Fits standard or queen pillowcases. Cells provide a gentle yet firm support with this huggable uniquely designed pillow. Never needs fluffing. This uniquely designed bed-pillow is like floating on air cells and its feel and loft is like no other pillow you have ever seen. Fits in Queen or King pillowcses.