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Pure Adaptive Noise Canceling Pure ANC delivers a premium listening experience that blocks out distractions so you can get closer to your music. Pure ANC continuously pinpoints and blocks external sounds while automatically responding to individual fit and music playback. Pure ANC constantly optimizes sound output to preserve clarity range emotion and a premium listening experience. Soft over-ear cushions feature advanced venting and signature ergonomic pivoting for a custom flexible fit that keeps the music in and the noise out. Beats and Apple are changing the way you listen to music with the Apple W1 chip in Beats Studio3 Wireless headphones. Up to 22 hours of battery life enables full-featured all-day wireless playback. Turning Pure ANC off for low power mode provides up to 40 hours of playback without sacrificing audio quality. Fast Fuel technology can turn 10 minutes of charging into 3 hours of playback when battery is low. Class 1 Bluetooth Technology allows for extended range with fewer drop-outs than ever so you can move freely and keep the music going.