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Born of a desire to create a watch that never breaks the Casio G-Shock is revered by many as the toughest watch on the planet. But it is much more than that. The G-Shock is universally respected avidly collected and loved by everyone from Navy SEALS to tree-hugging tech nerds a watch that gives new meaning to the word durable. When the development of the G-Shock began in 1981 Casios head of watch design was engineer Kikuo Ibe. Ibe pulled together a project team of just three members and called them Team Tough. There were really only three design criteria the so-called triple ten for the watch he had in mind: withstand a 10-meter drop withstand 10 atmospheres of water pressure and have a battery life of ten years. It would take over two years to release the first G-Shock the DW-5000C. Ibe and his team had to work through some serious difficulties on the way.