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Dior homme revisits cologne with grapefruit blossom for a pure and radical freshness. Its enveloping trail has all the easy-going charm of a timeless white shirt. Style without ostentation. Understated elegance with a skin scent just for you. As expressive as an eau de parfum and yet incredibly light and airy dior homme cologne defies the laws of perfumery. Its pure and exacting composition reflects a quest for fine ingredients. Franois demachy revisits the freshness of cologne purifying it and imbuing it with a musky sensuality. Its surprisingly powerful trail is like a prolonged high note a long brush stroke. Chiseled from pure glass the dior homme bottle is a true work of design with a distinguished style and timeless elegance. Veiled with a mysterious frost the slender dior homme cologne bottle conveys this spirit of “true luxury” simple and without ostentation. Pure luxury.