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Every year or two we hear of a new “best GoPro ever” and indeed every time the latest HERO model lives up to the label. Over the years in addition to improved image quality a new collection of sophisticated and creative features was added each time such as Voice Control. The GoPro HERO7 Black follows suit offering the best of the preceding models’ features plus many new super-creative ones. For example the camera is designed to be used in addition to the standard way in portrait orientation. It can physically be turned into a portrait mode and shoot portrait photos that you can seamlessly upload to Instagram Snapchat and other social media sites.