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Whether the perfect shot is up close or seemingly out of reach you’ll capture it beautifully thanks to the amazing 50x 24-1200mm zoom power of the PowerShot SX530 HS camera. Think high-magnification shooting is tricky Not with this camera: from its comfortable ergonomic grip to its advanced systems like Intelligent IS and Zoom Framing Assist the PowerShot SX530 HS is designed to let you track your subject easily and capture it with accurate focus and clarity.Beautiful Images and Incredible Performance Start Here The PowerShot SX530 HS camera employs a 16.0 Megapixel High-Sensitivity CMOS sensor which delivers state-of-the- art imaging performance and is optimized for use in compact cameras. The Canon DIGIC 4+ Image Processor powers the PowerShot SX530 HS camera’s advanced functions and capabilities including Hybrid Auto Creative Shot and Full HD video shooting at 30p. The PowerShot SX530 HS camera’s 16.0 Megapixel High-Sensitivity CMOS sensor works with the DIGIC 4+ Image Processor to create the Canon HS SYSTEM specifically engineered for spectacular low-light performance. With the Canon HS SYSTEM you’ll experience excellent tracking performance even in low light and achieve gorgeous still image quality at ISO speeds up to ISO 3200. Capture Your Adventures in Stunning Full HD Gorgeous high definition video is yours throughout the camera’s impressive zoom range and starts immediately with a touch of the dedicated movie button. The PowerShot SX530 HS camera captures Full HD video at 30p selectable for resolution for notably smooth lifelike quality that is truly at home even on a large screen HDTV. And now you can record in convenient MP4 format for the easiest online sharing.Connect and Share With a Touch PowerShot digital cameras with built-in NFC Near Field Communication technology eliminates the need to manually find and open the new Canon CameraWindow app on your mobile device. Simply t