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About Bowflex For more than 20 years Bowflex has helped people achieve amazing results. The Bowflex home gym is a space-saving machine designed to combine all the strength-building equipment found at your local gym. Patented technology provides smooth consistent resistance through the entire range of motion a principal ingredient in developing lean strong muscle. Bowflex’s SpiraFlex resistance technology is so good it’s even used by Astronauts at the International Space Station. With a wide range of fitness equipment and fitness accessories Bowflex is a company on the cutting edge of strength and cardio training.