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Born from a dream of ‘creating a watch that never breaks.’ It was over 30 years ago a CASIO engineer won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces as well as high water pressure. Since then the name G-SHOCK has become a byword for independence and pushing the limits. G-SHOCK watches are the most durable digital and analog-digital watches in the industry trusted by military personnel law enforcement surfers and outdoor enthusiasts around the world. Along with this G-SHOCK is highly touted in the fashion world worn by icons in hip-hop sports and design. With limited edition collaborations being released often you can always find a G-SHOCK that matches your personality and style.