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This beautiful Skelton dial watch from Armani Exchange is eye catching and unique. This watch is powered by an Automatic movement which means there is no battery or form of power other than movement of your wrist which winds a coil to power the movement. The see through dial allows the user to see the mechanical side of the movement. You can actually see the movement winding up as you spin the crown and watch the balance wheel tick away to show the time. Armani Exchange was launched in 1991. It was released as a more accessible Armani brand with in the Giorgio Armani group. Also well known for there occasionally provocative and distinct ad campaigns. They are inspired by street-chic and dance music always the lead in fashion and trends. In the early 2000’s the Armani Exchange brand ventured in to the watch making industry. They have been creating innovative watch designs to stand out from the rest in the watch industry.