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LIFALOFT is a revolutionary insulation technology that will keep you warm with less weight and bulk. After four years of development and thanks to a collaboration with the Swedish Ski Team LIFALOFT has a 20% lighter warmth to weight ratio than comparable products. By combining Primalofts extensive knowledge in synthetic insulation with Helly Hansen’s proprietary LIFA fiber technology LIFALOFT traps a maximum amount of air in a small space – making it warm lightweight and with less bulk. Plus due to the hydrophobic properties of LIFA LIFALOFT has an inherent water repellency that will keep you warm even when wet. LIFALOFT has a smaller carbon and water footprint than standard polyester and features Bluesign approved fabric and PFC free DWR. Its perfect for year-round adventures in all conditions.